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In invisible influence the new york times bestselling author of contagious explores the subtle influences that affect the decisions we make from what we buy to the careers we choose to what we eat jonah berger has done it again written a fascinating book that brims with ideas and tools for how to think about the world charles duhigg author of the power of habit. Invisible influence is a book with the power to transform the way we see ourselves and our place in the world arianna huffington author of thrive jonah berger has done it again written a fascinating book that brims with ideas and tools for how to think about the world charles duhigg author of the power of habit. Invisible influence the hidden forces that shape behavior by jonah berger i have reviewed a lot of books on pop psychology behavioral economics influence science and this is just another in the pile. In his new book invisible influence the hidden forces that shape behavior wharton marketing professor jonah berger takes us inside the conscious and unconscious ways that social influences shape our decisions knowledgewharton recently had an opportunity to talk with berger about his book. The hidden forces that shape behavior jonah berger jonah berger the bestselling author of contagious when to resist and when to embrace it and learn how we can use this knowledge to exercise more control over our own behavior in invisible influence jonah berger is consistently entertaining